13 septiembre 2010

Supergraphics is the name of an architectural movement from the 1960s and 70s that saw architects attempt to ‘remove solidity, gravity, even history’ by the simple act of applying paint and graphics to the interior and exterior surfaces of buildings.

The result was an eruption of dazzling graphic imagery that used scale, chromatic verve, and visual sleight-of-hand to achieve aesthetic and social aims.

As one architectural writer noted: ‘… niches of architects and designers began experimenting with Supergraphics to emulate the spatial effects of architecture. These designers distorted perspective with stripes and arrows, emphasized wayfinding and movement sequences with surface designs, joined community groups to paint illustrative graphics over blighted buildings, and played with scale by using billboarding tactics.’

Today, the term Supergraphics is applied to any mega-scale graphics  in an environmental and commercial setting, and is more usually referred to as Environmental Design or Environmental Graphics. And while not much of this contemporary work retains links with its ideological origins in architectural history, there is however, as this book demonstrates, large scale work being produced all over the world that has the aesthetic heft and visual daring to match the best of 1960s Supergraphics.

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1 comentario:

Aurelio dijo...

Me gusta mucho esta entrada. Super interesante. Quiero que hagan eso en el edificio donde vivo.