13 septiembre 2010
The result was an eruption of dazzling graphic imagery that used scale, chromatic verve, and visual sleight-of-hand to achieve aesthetic and social aims.
As one architectural writer noted: ‘… niches of architects and designers began experimenting with Supergraphics to emulate the spatial effects of architecture. These designers distorted perspective with stripes and arrows, emphasized wayfinding and movement sequences with surface designs, joined community groups to paint illustrative graphics over blighted buildings, and played with scale by using billboarding tactics.’
Today, the term Supergraphics is applied to any mega-scale graphics in an environmental and commercial setting, and is more usually referred to as Environmental Design or Environmental Graphics. And while not much of this contemporary work retains links with its ideological origins in architectural history, there is however, as this book demonstrates, large scale work being produced all over the world that has the aesthetic heft and visual daring to match the best of 1960s Supergraphics.
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